Proposal for [Brand Name x DT ] Campaign


SITUATION OVERVIEW

[Brand Name] is embarking on a transformative marketing initiative to elevate its brand presence through an influencer and creator campaign. The objective is to ensure a seamless and effective campaign during the approximate three-month execution period. The success of this campaign relies on the active support and engagement of influencers and creators, as well as the target audience. To guarantee the success of the campaign and navigate potential challenges, [Brand Name] is seeking objective, skilled, third-party assistance.

OBJECTIVES

The objectives of this partnership include, but are not limited to:

  • Elevating the brand presence and awareness through an influencer/creator campaign.

  • Maximizing engagement and effectiveness of influencer and creator collaborations.

  • Ensuring active audience participation and ownership of the campaign, especially among the target demographic.

  • Leveraging successful influencer marketing strategies employed by renowned brands in similar campaigns.

  • Proactively address challenges such as shifts in audience behavior and expectations.

MEASURES OF SUCCESS

Progress toward the outlined objectives will be measured through:

  • Metrics such as reach, impressions, and engagement rates.

  • Direct observations and feedback collected from influencers, creators, and the target audience.

  • Effective anticipation and responsiveness to trends in the influencer marketing landscape.

  • The establishment of more efficient and effective influencer marketing strategies.

  • Successful completion of the campaign within the stipulated three-month period.

VALUE TO [BRAND NAME]

This project promises multiple benefits, including:

  • Elevated brand presence and awareness through strategic influencer and creator collaborations.

  • Enhanced engagement and effectiveness of the influencer and creator campaign.

  • Strengthened relationships with influencers, creators, and the target audience.

  • Maximization of the campaign's impact through strategic influencer collaborations.

TIMING

The estimated timeline for the campaign is three-months, with the consultant able to commence work within a week of approval, provided approval is granted by mid-February.

METHODOLOGY AND OPTIONS 

There are several ways to achieve these objectives. All of them will work, although some options provide greater value than others. [ XXXXX ] has flexibility in choosing the return most attractive in relation to the following options:

OPTION ONE:

Services  from Option 1 include:

  • Advisory: Serving as a backstage resource for [Brand Name]'s marketing team, providing insights, and acting as a sounding board for influencer marketing plans.

  • Consultative: In addition to advisory responsibilities, working with selected influencers, collaborating on marketing strategies, and offering ongoing support throughout the 3-month campaign.

  • Production: 

  • Social Media Promotion/Distribution:

  • Usage Rights/Licensing:

OPTION TWO:

OPTION THREE:











JOINT ACCOUNTABILITIES

[Brand Name] will be responsible for internal scheduling, providing access to key personnel, administrative support, and access to relevant campaign documentation. The consultant will sign all required confidentiality agreements.

CONFIDENTIALITY

Both parties agree to keep confidential any proprietary information, trade secrets, or other sensitive information shared during the collaboration. This includes, but is not limited to, creative concepts, marketing strategies, and any information marked as confidential.

The obligation of confidentiality shall continue for a period of [Specify duration] after the termination of this Agreement.

TERMS AND CONDITIONS

The agreed compensation of [ $28,000 ] USD shall be paid in one lump sum upon agreement of services as approved by (HP/BRAND/BUSINESS).

Fees (inclusive of expenses):

  • Option 1: $[Your specified amount] USD. / Monthly Plan

  • Option 2: $[Your specified amount] USD. / Monthly Term Plan

  • Option 3: $[Your specified amount] USD. / Flat-fee, One-time payment.

Payment terms:

  • One lump sum

  • 50% upon agreement, 25% upon the brand's approval of the post (50% if the content isn't going live), 25% after the post is live.

A courtesy discount of 20 percent is offered for full payment upon acceptance.

This estimate is based on the instructions provided by the Client to the creator and encompasses all production and post-production costs, equipment, contractors, transportation, location, and usage rights.

The project, once approved, is noncancelable but can be rescheduled without penalty. Work is guaranteed, and a refund of eighty percent of the entire fee is offered if standards are not met.

Your signature below indicates acceptance of this proposal and the terms and conditions herein. Alternatively, your initial payment per the terms above will also represent acceptance of this proposal.

Please check the option you prefer:                                ___ #1 ___ #2 ___ #3

DTY Media, Inc.                                                   For: [client name]

Darren 


Signature: ____________________                        Signature: _________________________


Name: Darren Troy                   Name: _________________________


Title: CEO                                                                 Title: _________________________


Date: _________________________                               Date: ________________________