What We DoWe work with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their audience, and define their campaign goals. We later implement the inputs that create the desired results.
Strategy
Positioning
Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.
User Profiles & Journeys
We apply our findings from customer segmentation to user profiles that represent a brand’s target markets, then map out scenarios in which those users might interact with a brand. Defining informed interactions helps us predict pain points and provides insight into functionality and user behavior.
Consumer Segmentation
Segmentation is a powerful tool for discovering consumer needs and potential for growth. We deep dive into the behaviors, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into a competitive advantage.
